Founded in Paris in 1875, Lentheric retains its French sense of style, youthfulness and ‘joie de vivre’ by offering a youthful and affordable range of personal care products that are well-entrenched with South African consumers.

Hoity Toity, I love, Masculin, and Solo, are the lead brands in the Lentheric portfolio and are available in a range of fragrance, deodorant, body lotion and hand cream formats.

With global trademark rights, these brands are sold through key retail partners across South Africa and the African continent.